There's only one real use for Mad Mike's Anti-Bug Brew, and that's to repel insects.  But there are many different types of people who might enjoy using the Brew:

• Health-conscious people who don't want insecticides and other chemicals on or in their bodies.
  
  
• People such as children or seniors who tend to be more sensitive to DEET and other chemicals.
  
  
• Environmentally-conscious folks who would rather use natural oils than synthetic repellents.
  
  
• People who don't like the smell of existing repellents.
  
  
• Those who spend enough time outdoors to get sick of the smell of a single bug repellent, even if it's pleasing at first.
  
  
• People who like the idea of a bunch of crazed guys in Maine experimenting with concoctions of oils that will make your nose hairs curl (before perfecting the formulas, of course).